October 27, 2008George Weston Bakeries
Consumer Relations Department
P.O. Box 976
Horsham, PA 19044
Dear Sir or Madam,
As I’m sure you’re well aware, I have, over the years, occasionally made claims to be Sal Entenmenn, heir to the Entenmenn fortune. Although I’ve never benefited financially as Sal, I have used him to score with dozens of impressionable women. Yes, Sal Entenmenn and his empty promises of Ferrari rides and private getaways have served me quite well over the years. That is why I would like to take this opportunity to give something back to him and by him, I mean you.
Without getting too much into the details of my exploits, I would like to share with you something you may find appealing. It’s not long after people find out that I’m heir to the Entenmenn fortune that they tell how much they enjoy the crumb cake, specifically the crumbs. That is why I began telling people that I, Sal Entenmenn, have created Entenmenn’s "Bucket O’ Crumbs".
Let me explain the concept. You take the same crumbs that are on the crumb cake and you put them in a bucket. You don’t put the cake in the bucket, only the crumbs. I repeat: there is no cake in the bucket. Sal Entenmenn is all about giving the people what they want. Whether it’s a great night and a really disappointing morning or their favorite part of the cake, I think the people deserve it. Thank you.